About Eastern Sporting

Tom joined his Dad, Alan and sister, Amanda, in the family business in 2014, where he started working for the shop full-time. With the Walkers having over 30 years of experience in the gun trade, it has been a privilege for Tom to help the business grow and now contribute to its continued success as general manager.

Tom spends his spare time socialising with family and friends and looking after his dog Max a firm favourite in the shop. Tom likes working in the industry because it is exciting and something he is passionate about helping move forward.

Tom values the rest of the team and is lucky to work with fantastic customers from all walks of life.

Reggie has been a valued member of the Eastern Sporting Team since 2011, working his way up from a part-time retail assistant to assistant manager with leading industry knowledge and experience in the trade.

Reggie has been shooting for over 20 years, following in his Grandads footsteps, who bought him his first gun, a Lincoln Premier 28G which he still has and shoots with today. He actively helps his family run clay clubs and has been a member of several shooting syndicates experiencing all types of field shooting. He enjoys coaching and spending time with customers who are new to the sport to give them the best experience possible.

Reggie has a keen interest in martial arts, where he has achieved his 4th dan black belt. To relax, Reggie is partial to a spa day or two! Reggie is a CENS Digital agent offering custom-made hearing protection, which is the best on the market. He is excited to progress with Eastern and be part of an evolving industry.

After founding the business with Alan in 2006, Amanda has worked alongside him gaining a wealth of experience in the running of the shop.

Growing up in a shooting family, Amanda regularly visited Alan when he worked for Browning and attended shooting shows since she was a child. Here she developed a flare for the sport and bought her first gun. With extensive knowledge in the trade, Amanda specialises in the clothing and accessories department, ensuring we are always in stock of your favourite products. Since opening the doors in 2006, Amanda has maintained a great relationship which our customers, always ensuring they receive the best service.

Outside of work, Amanda spends most of her time with her family going to the theatre, swimming, exercising, or in the spa. She loves being a part of Eastern Sporting and seeing how a family idea has grown into a successful running business.

Max started his journey at Eastern Sporting in 2015 as a part-time retail assistant on a Saturday, progressing to a full-time sales executive role in 2021.

Growing up in the countryside, Max comes from a family that loves horses and the outdoors. Spending time on local farms, Max was introduced to the world of shooting, where he joined a syndicate and took up the sport more seriously. Having experience in most disciplines, he enjoys travelling across the country for a shoot.

Max has an impressive sports resume which includes Olympic lifting, running, rugby and airsoft. After running for Team UK OCR, he completed the world championships in 2018 and 2019 and the European championships held in Poland later that year.

Max has recently introduced  HIKMICRO as a brand for the shop and is the first port of call for advice around thermal and night vision. Max ran the simulator sessions for Eastern, which gave him a great platform to coach and teach people about shooting. Max has always looked forward to coming to work. He appreciates working with a small team that has grown into a family, not only with the staff but the customers.

William is the most recent member to join the team at Eastern Sporting.

He works part-time, providing crucial support to the team and customers. You will usually find William in the cartridge room offering knowledgeable advice. He is always happy to help load your car up for you at the end of your visit!

Since a young age, William has been out shooting with his Dad, where he has started to develop his knowledge within the industry. He enjoys camping trips and being outdoors and has recently become more involved in rifle shooting.