About US

Founded by the Walkers’ as a family business in 2006, Eastern Sporting has grown to be the regions leading force in the retailing of modern sporting guns, ammunition, shooting accessories and clothing.

We are delighted to be the regions only Beretta Premium dealer and hold the position as the only John M Browning Collection dealer for the Eastern Counties.

Here at Eastern Sporting we introduced the best price for any quantity of ammunition on the sale of shotgun cartridges. This is further supported by our ammunition loyalty card that continues to discount our already low prices.

We are also very proud to be the first retailer in the UK to offer an onsite shooting simulator. The Marksman ST2 is a class leader in all it offers and boasts world leading technology. The system is available for “try before you buy” as well as private hire uses.

Our large shop has a dedicated clothing and accessory room offering a great choice of products for your sporting pleasure.

The team here have many years of experience to help you in your sport, We have a BASC trained coach, a Best London trained gunmaker and over half a century of gun trade experience to help you make the right choices for your shooting needs.

We look forward to your visit.