About Eastern Sporting

Reggie has been a valued member of the Eastern Sporting Team since 2011, working his way up from a part-time retail assistant to retail manager with leading industry knowledge and experience in the trade.

Reggie has been shooting for over 20 years, following in his Grandads footsteps, who bought him his first gun, a Lincoln Premier 28G which he still has and shoots with today. He actively helps his family run clay clubs and has been a member of several shooting syndicates experiencing all types of field shooting. He enjoys coaching and spending time with customers who are new to the sport to give them the best experience possible.

Reggie has a keen interest in martial arts, where he has achieved his 4th dan black belt. To relax, Reggie is partial to a spa day or two! Reggie is a CENS Digital agent offering custom-made hearing protection, which is the best on the market. He is excited to progress with Eastern and be part of an evolving industry.

After founding the business with Alan in 2006, Amanda has worked alongside him gaining a wealth of experience in the running of the shop.

Growing up in a shooting family, Amanda regularly visited Alan when he worked for Browning and attended shooting shows since she was a child. Here she developed a flare for the sport and bought her first gun. With extensive knowledge in the trade, Amanda specialises in the clothing and accessories department, ensuring we are always in stock of your favourite products. Since opening the doors in 2006, Amanda has maintained a great relationship which our customers, always ensuring they receive the best service.

Outside of work, Amanda spends most of her time with her family going to the theatre, swimming, exercising, or in the spa. She loves being a part of Eastern Sporting and seeing how a family idea has grown into a successful running business.

In 2017 Shane joined the team after having a successful career as a gun finisher in London, where he trained from the age of 16. Shane continues to re-finish and enhance gun stocks, working with major brands such as Beretta, Rizzini and John Rigby Rifles as Shane Scase Oil finishing. As well as wood finishing and repairs, Shane has extensive knowledge of Eastern's Rifle range and has a great understanding of the mechanical aspects of a gun.

If you have ever seen Shane, you know he is a keen bodybuilder and weightlifter who regularly goes to the gym and pushes himself to his limits. He enjoys going airsoft and is a frequent face at his local rifle range. Shane enjoys working with the Eastern Sporting team, saying it feels more like a family.

After being a customer from a young age, he has seen how the company has grown and feels passionate about expanding it in the future.

Ian began shooting at age 13, attending local straw bale shoots with his father. He quickly progressed into competitive clay shooting, specialising in English Sporting and Sportrap, and has spent over 25 years actively competing in major UK championships. His passion for the sport extends to game and rough shooting whenever time allows.

An avid and well-travelled shooter, Ian has enjoyed shooting experiences across the USA, Australia, UAE, Cyprus, France, Czech Republic, Italy, and Spain—forming lasting friendships along the way. More recently, he has focused on FITASC Sporting, drawn to its social and competitive elements.

Ian is a CPSA-qualified referee in ESP and Sportrap and a Level 1 Instructor. Now semi-retired, he dedicates his time to refereeing, coaching, and supporting the team at Eastern Sporting a couple of days a week—giving back to the sport he loves.

In April 2024, Ellie joined the Eastern Sporting team as a Retail Assistant Apprentice.

Ellie has been shooting for over 10 years with her trustee Grandad as a companion. She regularly competes in junior shooting competitions and has recently won the Essex championships shooting DTL. All we can say is watch this space! Outside of work Ellie enjoys fitness with a keen interest in kickboxing.

Ellie has great knowledge of all things shooting and is looking forward to furthering this with what Eastern Sporting can teach her. Ellie has been thriving on the workbench offering  thorough cleaning services for your guns.

Being a customer of Eastern Sporting for over 10 years, Ellie is excited to join the family and progress within the business.

Tom joined his Dad, Alan and sister, Amanda, in the family business in 2014, where he started working for the shop full-time. With the Walkers having over 30 years of experience in the gun trade, it has been a privilege for Tom to help the business grow and now contribute to its continued success.

Tom spends his spare time socialising with family and friends and looking after his dog Max a firm favourite in the shop. Tom likes working in the industry because it is exciting and something he is passionate about helping move forward.

Tom values the rest of the team and is lucky to work with fantastic customers from all walks of life.